Splendid – My Inspired Life Spring Summer 2018 Campaign

I joined Splendid as a temporary Copywriter to help bring the brand’s My Inspired Life Spring/Summer 2018 campaign to life through compelling storytelling and strategic messaging. Tasked with shaping the campaign’s voice and narrative, I conducted in-depth interviews with inspiring women—Erica Chidi Cohen, Nikia Phoenix, Jen Mussari, and Neeli Mirsha—capturing their unique perspectives to align with the brand’s ethos of creativity, confidence, and self-expression. The campaign’s cover story featured a profile on Margherita Missoni, further elevating its aspirational appeal.

Beyond crafting editorial content, I developed and edited the seasonal issue of The Splendid Post in-store magazine, ensuring a seamless brand experience across physical and digital touch points. Additionally, I created digital trend messaging tailored for multiple marketing channels, reinforcing brand consistency and engagement across Splendid’s audience. My work helped strengthen the campaign’s impact, blending aspirational storytelling with a fresh, modern voice that resonated with customers.