ABOUT

Hi, I'm Neijah Poakwa—a Storyteller, Brand Voice Architect, and Creative Director with 14 years of experience shaping narratives that sell, inspire, and stick. From product marketing to editorial storytelling and campaign development, I bring brands to life with strategy and style.

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Throughout my career, I’ve led copy and editorial direction for major fashion, beauty, and lifestyle brands, including Savage X Fenty, Nasty Gal, Beyond Yoga, ANINE BING, Forever 21, Lucky Brand, and Beautycounter. At Savage X Fenty, I played a key role in developing brand storytelling across global campaigns, including concepting and executing the Game Day campaign in support of Rihanna’s Super Bowl Halftime performance. Whether refining brand voices, launching product collections, or crafting multi-channel campaigns, I thrive on turning ideas into impact-driven storytelling that connects with audiences.