ABOUT

Hi, I'm Neijah Poakwa, a marketing creative with 14 years of experience driving brand voice, shaping narratives, and leading copy strategy across fashion, beauty, and lifestyle brands. I specialize in building messaging frameworks and creative storytelling that resonate across omnichannel touchpoints including website, CRM, social, editorial, paid media, product launches, and more.

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I’ve led copy and editorial direction for household names including Savage X Fenty, Nasty Gal, Beyond Yoga, ANINE BING, Forever 21, Lucky Brand, and Beautycounter. At Savage X Fenty, I played a pivotal role in evolving brand storytelling across global campaigns, including concepting and executing the Game Day campaign in support of Rihanna’s Super Bowl Halftime performance.

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From product naming and campaign development to long-form editorial storytelling and social-first messaging, I excel at turning strategy into powerful copy that not only drives sales but also deepens brand love. My approach is equal parts creative leadership, cross-functional collaboration, and cultural insight with an emphasis on shaping narratives that inspire and connect.