ABOUT

Hi, I'm Neijah Poakwa, an Associate Creative Director of Copy with 14 years of experience driving brand voice, shaping narratives, and leading copy strategy across fashion, beauty, and lifestyle brands. I specialize in building messaging frameworks and creative storytelling that resonate across omnichannel touchpoints including website, CRM, social, editorial, paid media, product launches, and more.

​

I’ve led copy and editorial direction for household names including Savage X Fenty, Nasty Gal, Beyond Yoga, ANINE BING, Forever 21, Lucky Brand, and Beautycounter. At Savage X Fenty, I played a pivotal role in evolving brand storytelling across global campaigns, including concepting and executing the Game Day campaign in support of Rihanna’s Super Bowl Halftime performance.

​

From product naming and campaign development to long-form editorial storytelling and social-first messaging, I excel at turning strategy into powerful copy that not only drives sales but also deepens brand love. My approach is equal parts creative leadership, cross-functional collaboration, and cultural insight, always with an eye toward shaping narratives that inspire, connect, and endure.