Savage X Fenty Menswear

Led copy across Savage X Fenty’s menswear campaigns, from A$AP Rocky’s debut and Alton Mason’s ambassador messaging to Serena and Kordell Beckham’s partnership and the launch of the Menswear Lounge category. Developed product language, taglines, and collection names while steering copy for product pages, email, social, scripts, and in-store signage. By balancing brand boldness with cultural relevance, I shaped storytelling that amplified excitement, reinforced Savage X’s menswear identity, and drove demand.

Below you will find a selection of web, social media, and email assets from various campaigns. (Click on an image to expand)