Savage X Fenty - Game Day Collection

In alignment with Rihanna's 2023 Super Bowl Halftime performance, Savage X Fenty launched a limited-edition capsule of loungewear items. As the Lead Copywriter on this campaign, I worked to create the "Game Day" concept for this collection launch as well as supporting taglines to be used across multiple touch points including press releases, marketing emails, site assets, store signage, social media captions, and paid advertising.

Below you will find a selection of web, social media, and email assets from the launch of this brand refresh. (Click on an image to expand)