Savage X Fenty – Savage X Diesel Campaign

Serving as Lead Copywriter for the high-profile collaboration between Rihanna's Savage X Fenty and Diesel, I developed a strategic messaging framework that emphasized the collection’s fearless fusion of boldness and innovation. Through in-depth research into both brands’ legacies and consumer bases, I identified key themes that resonated with their shared audiences—edgy self-expression, rebellious confidence, and high-fashion utility. This informed the creation of compelling taglines and campaign copy that seamlessly blended Diesel’s iconic denim heritage with Savage X’s unapologetic sensuality.

Executing a multi-channel approach, I crafted dynamic messaging across web, social media, email, and retail, ensuring consistency while tailoring language to maximize engagement on each platform. My strategic copy not only captured the essence of the collaboration but also fueled excitement around the limited-edition release, driving anticipation and sales. By balancing brand authenticity with cultural relevance, I helped position the collection as a must-have moment in fashion, amplifying its impact across global audiences.