Savage X Fenty – Love Your Way Valentine’s Day 2025 Campaign

For 2025, Love Your Way marked Savage X Fenty’s most expansive Valentine’s campaign yet, featuring over 10 collections and an all-star lineup of talent. As a key creative partner, I collaborated with Brand leadership to shape the campaign’s messaging, leading the copy team in executing bold, on-brand copy across web, email, social media, retail, and wholesale in both U.S. and global markets.

I focused on high-profile assets featuring Rihanna, as well as Love Island winners Kordell Beckham and Serena Page, ensuring a compelling and cohesive narrative across all touch points.

The campaign delivered record-breaking results, with multiple styles selling out within hours of launch. Social media engagement surged, generating millions of impressions, while high-profile press coverage reinforced Savage X Fenty’s influence in the lingerie and fashion space. By blending strategic storytelling with data-driven insights, Love Your Way solidified the brand’s continued success in one of its most pivotal retail moments of the year.