Hella Looks – Love, For Your Consideration

For Valentine’s Day, I creative directed Love, For Your Consideration, an editorial feature celebrating the many ways love manifests in our lives. From best friends and couples to families and individuals, this story showcased a diverse lineup of voices sharing what love means to them. The goal was to challenge traditional narratives and highlight that no one form of love is greater than another—romantic or otherwise.

I developed the concept from the ground up, leading my team in producing the shoot, casting talent, conducting interviews, and designing assets for social media and web. Every detail was crafted to reinforce the campaign’s message: love is everywhere, in every form. The result was a visually stunning and emotionally resonant feature that encouraged audiences to embrace love in all its expressions, making it a standout moment for Hella Looks during the Valentine’s season.