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Hi, I'm Neijah Poakwa 

(Pronounced "nee-aw-juh". Don’t worry, you nailed it.)

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I'm a creative lead and brand storyteller with 14+ years of experience turning big ideas into compelling campaigns and building distinct identities for fashion, beauty, and lifestyle brands. Born and raised in Oakland, polished in Los Angeles, I bring a mix of cultural perspective, creative vision, and strategic thinking to everything I do.

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When I'm not dreaming up campaigns, I'm making music, chasing good stories, or turning another creative idea into a passion project.

From big picture brand voice to micro-copy, I craft words that drive engagement across every touchpoint.

Services

  • Brand Voice & Messaging Guidelines

  • Content Strategy

  • Editorial Planning

Brand Strategy

1

  • Integrated Campaign Copywriting

  • Email Marketing Copy

  • Social Media Copywriting

Campaigns

2

  • Product Naming 

  • Product Descriptions

  • UX & Microcopy

Product Experience

3

Brands I've Worked With

Savage X Fenty.   Beyond Yoga.   Nasty Gal.   Beautycounter.   Anine Bing.  Splendid.  Lucky Brand.  Forever 21.

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